{"id":79,"date":"2026-04-28T22:41:09","date_gmt":"2026-04-28T19:41:09","guid":{"rendered":"https:\/\/esta.global\/privacy-policy\/"},"modified":"2026-04-28T22:41:09","modified_gmt":"2026-04-28T19:41:09","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/esta.global\/sv\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<p><strong>Effective as of:<\/strong> May 8, 2026<\/p>\n<h2>1. General Information<\/h2>\n<p>1.1. This Privacy Policy provides you with information on how SIA &ldquo;Biznesa inform\u0101cijas birojs&rdquo; (hereinafter &ndash; &quot;We&quot;) processes your personal data when you use our administrative support service for the preparation of the U.S. ESTA (Electronic System for Travel Authorization) application on our website <a href=\"https:\/\/esta.global\">esta.global<\/a>. We are an independent organization that provides assistance in obtaining U.S. ESTA travel documents. We are not affiliated with any government agency or entity.<\/p>\n<p>1.2. The data controller of your personal data is SIA &ldquo;Biznesa inform\u0101cijas birojs&rdquo; (registration number 40003332886), a company established under the laws of Latvia, with its legal address at Kri\u0161j\u0101\u0146a Valdem\u0101ra iela 76 &#8211; 38, Riga, LV-1013, Latvia, tel.: [phone number], e-mail address: <a href=\"mailto:support@esta.global\">support@esta.global<\/a>.<\/p>\n<p>1.3. The processing of your personal data is subject to Regulation (EU) 2016\/679 of the European Parliament and of the Council (27 April 2016) on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95\/46\/EC (General Data Protection Regulation, hereinafter &#8211; GDPR) and applicable national legislation.<\/p>\n<p>1.4. Personal data includes information about you (for example, name, surname, contact information, information related to the content to be included in the website&#8217;s application form, etc.) that we may process for our specific purposes set forth hereinafter in this Privacy Policy. Processing of personal data includes any operations that can be performed on personal data (for example, collection, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure, erasure, or destruction).<\/p>\n<p>1.5. We process your personal data in accordance with our obligations arising from the relevant legislation applicable in the European Union and the Republic of Latvia, and we observe the principles of lawful and secure personal data processing.<\/p>\n<p>1.6. By submitting your personal data to us through our website <a href=\"https:\/\/esta.global\">esta.global<\/a>, you confirm that you have read and understood this Privacy Policy.<\/p>\n<h2>2. Categories of Personal Data<\/h2>\n<p>2.1. We process personal data that you enter into the website&#8217;s application form &quot;ESTA application&quot;.<\/p>\n<p>2.2. The personal data processed by us includes the following categories of personal data:<\/p>\n<p>2.2.1. identification data (name and surname, national identification number, date of birth, place of birth, citizenship, passport data (number, date of issue and expiration date, issuing authority);<\/p>\n<p>2.2.2. documents and data obtained for your identity verification (image of the passport&#8217;s biographical page, your self-portrait photo (selfie));<\/p>\n<p>2.2.3. contact information (residential address, phone number, e-mail address, information about your parents &#8211; name and surname, information about an emergency contact person &#8211; name and surname, e-mail address, phone number);<\/p>\n<p>2.2.4. your employment data (employer information);<\/p>\n<p>2.2.5. your travel information (U.S. address, contact persons);<\/p>\n<p>2.2.6. special categories of personal data (answers to security questions regarding health conditions and criminal history (required solely for completing the ESTA application);<\/p>\n<p>2.2.7. information regarding the payment for the service (fact of payment, amount, date).<\/p>\n<h2>3. Purposes and Legal Basis for Processing Personal Data<\/h2>\n<p>3.1. <strong>Conclusion and Performance of a Contract:<\/strong> Preparing and submitting the ESTA application on your behalf (Article 6(1)(b) of the GDPR) constitutes the legal basis for processing personal data for the following purposes:<\/p>\n<p>3.1.1. provision of services through the website <a href=\"https:\/\/esta.global\">esta.global<\/a> and ensuring the use of the website for its intended purpose (for example, processing your ESTA application and communicating with you regarding your application).<\/p>\n<p>3.2. <strong>Compliance with a Legal Obligation to which We are Subject<\/strong> (Article 6(1)(c) of the GDPR) constitutes the legal basis for processing personal data for the following purposes:<\/p>\n<p>3.2.1. compliance with rules and requirements related to accounting, tax administration, and risk management;<\/p>\n<p>3.2.2. fulfillment of requests from state authorities \/ investigative bodies and other law enforcement agencies;<\/p>\n<p>3.2.3. compliance with applicable laws and regulations governing the provision of the service.<\/p>\n<p>3.3. <strong>Pursuing Our Legitimate Interests<\/strong> (Article 6(1)(f) of the GDPR) constitutes the legal basis for processing personal data for the following purposes:<\/p>\n<p>3.3.1. improving the website user experience (including troubleshooting, data analysis, testing, research, and service improvement, as well as informing about changes to the services provided on the website);<\/p>\n<p>3.3.2. activities related to the marketing of the website and the services provided therein, and the promotion of our visibility, including the delivery of relevant messages;<\/p>\n<p>3.3.3. if and to the extent necessary, to establish, exercise, or defend our legal interests in court proceedings, as well as in administrative or out-of-court proceedings, and to handle complaints.<\/p>\n<p>3.4. Based on your explicit consent (Article 9(2)(a) of the GDPR), We process your answers to security questions regarding health conditions and criminal history, which are necessary to fulfill the requirements of the U.S. government for processing the ESTA application. Consent may be withdrawn at any time by contacting us as specified in Section 9 of the Privacy Policy, but withdrawal will not affect the lawfulness of processing based on consent before its withdrawal. Please be informed that without consent to the processing of the mentioned data, it is impossible to complete the execution of the ESTA application.<\/p>\n<p>3.5. If you have signed up for our ESTA validity monitoring service (free of charge), We will store information about your ESTA expiration date and contact you by e-mail to provide reminders and updates regarding the status and expiration of your travel authorization. Please note that you have the right to withdraw your consent at any time by contacting us as specified in Section 9 of the Privacy Policy, but withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.<\/p>\n<p>3.6. We will store personal data for as long as required by applicable laws or as necessary for the processing purposes specified in this Privacy Policy. Upon the expiration of the personal data retention period, personal data is deleted, archived, or destroyed in accordance with the requirements of regulatory enactments. Special categories of data (answers to security questions regarding health conditions and criminal history) are permanently deleted within 30 days after the approval or rejection status of the ESTA application is confirmed. If data processing is based on consent, you have the option to withdraw your consent to data processing at any time. The withdrawal takes effect from the moment it is expressed and has an effect on the future. It can be done by post or e-mail.<\/p>\n<h2>4. Recipients of Personal Data<\/h2>\n<p>4.1. We disclose your personal data to third parties only in accordance with applicable laws.<\/p>\n<p>4.2. We disclose personal data to the following categories of data recipients:<\/p>\n<p>4.2.1. Our authorized personnel for the purposes and in the manners described in this Privacy Policy;<\/p>\n<p>4.2.2. data processors who process your personal data on Our behalf in connection with the services they provide to Us, and whose processing is authorized only for the purposes and in the manner specified in this Privacy Policy (for example, data storage and IT providers, accounting service providers, marketing service providers);<\/p>\n<p>4.2.3. third-party controllers, if and to the extent they have a legal right to receive specific personal data under applicable law (payment processors, state structures, law enforcement and supervisory authorities) or in connection with the services they provide to Us and have undertaken to maintain the confidentiality of personal data (for example, consultants, auditors), or if it is necessary to defend our legal rights and interests.<\/p>\n<p>4.3. To provide the service, your data will be transferred and entered into the system of the U.S. Department of Homeland Security. The data transfer is necessary for the performance of the contract between You and Us &ndash; for completing the U.S. ESTA (Electronic System for Travel Authorization) application (Article 49(1)(b) of the GDPR).<\/p>\n<h2>5. Your Rights Regarding Personal Data Processing<\/h2>\n<p>5.1. As a data subject, you have the rights provided for in the GDPR and other regulatory enactments implementing or supplementing the GDPR. These rights ensure that you can:<\/p>\n<p>5.1.1. receive information on whether, which, and how We process your personal data within the framework of the services We provide;<\/p>\n<p>5.1.2. request the correction, amendment, or supplementation of your personal data if it is incorrect, incomplete, or insufficient;<\/p>\n<p>5.1.3. request the erasure of your personal data (erasure is mainly possible if, for example, We no longer need your personal data for the purposes described in this Privacy Policy for which the data was collected or processed, if We process your personal data based on your consent and you have withdrawn the consent, if you have objected to the processing of personal data and there are no overriding legitimate grounds for the processing, or if your data has been processed unlawfully). Please note that We will not be able to delete data that We are required to process and retain under applicable laws or that may be necessary to establish, exercise, or defend Our legal rights and interests;<\/p>\n<p>5.1.4. object to the processing of your personal data for direct marketing purposes or to the processing of your personal data based on a specific situation, if such processing is based on Our legitimate interests;<\/p>\n<p>5.1.5. restrict the processing of your personal data (if you have contested the accuracy of the data, We do not need your data for processing purposes but you are not interested in having your data deleted, or if you have objected to the processing of your personal data);<\/p>\n<p>5.1.6. request the transfer of your personal data to another data controller in accordance with applicable laws, provided that this does not affect Our legitimate interests to protect Our commercial secrets or any other confidential information;<\/p>\n<p>5.1.7. withdraw your consent given for the processing of your personal data for specific purposes (the withdrawal does not affect the lawfulness of processing based on consent before its withdrawal);<\/p>\n<p>5.1.8. express other wishes or submit other notices or requests related to the processing of your personal data, or if you require additional information about the processing.<\/p>\n<p>5.2. To exercise your rights as a data subject, please contact Us by e-mail: <a href=\"mailto:support@esta.global\">support@esta.global<\/a>.<\/p>\n<p>5.3. Please be informed that the above-mentioned rights are not unlimited, and in certain cases, the rights of other persons or Our legitimate interests and\/or legal obligations may restrict the exercise of your rights. We strive to ensure lawful and transparent processing of personal data, respecting the rights of the data subject. If, however, you find that we have processed your personal data unlawfully or have violated your rights in connection with the processing of personal data, please inform Us by sending an e-mail to: <a href=\"mailto:support@esta.global\">support@esta.global<\/a>. Furthermore, you have the right to lodge a complaint with the supervisory authority in Latvia &#8211; the Data State Inspectorate, or with the supervisory authority in the EU Member State of your habitual residence.<\/p>\n<h2>6. Security of Personal Data Processing<\/h2>\n<p>6.1. We maintain appropriate organizational, technical, and physical security measures to protect your personal data against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use, and other unlawful purposes.<\/p>\n<p>6.2. We use modern encryption (SSL\/TLS) protocols for data transmission and strictly limit access to your data &ndash; it is only accessible to authorized employees who require it to enter the ESTA application.<\/p>\n<p>6.3. Access to the personal data processed by Us and Our service providers is limited only to those of Our employees and employees of Our service providers who need the personal data to perform their duties related to the purposes specified in this Privacy Policy, and who have committed to a confidentiality obligation, the provisions of applicable data protection laws, and this Privacy Policy.<\/p>\n<p>6.4. We regularly test our systems to ensure that all security mechanisms are up to date. The implemented security measures will be reviewed from time to time in line with legal and technical developments.<\/p>\n<h2>7. Use of Cookies and Other Online Technologies<\/h2>\n<p>Our Platform uses cookies and similar technologies, such as web pixels. If you gave your consent, in addition to cookies that ensure the functionality of the website, we may collect analytical data. For more information, please see our <a href=\"https:\/\/esta.global\/cookie-policy\/\">Cookie Policy<\/a>.<\/p>\n<h2>8. Changes to the Privacy Policy<\/h2>\n<p>This Privacy Policy is effective from May 8, 2026. We have the right to modify or supplement this Privacy Policy at any time. In the event of amendments to the Privacy Policy, the amendments will take effect when the new version is published on our website.<\/p>\n<h2>9. Contact Us<\/h2>\n<p>Questions, comments, and requests regarding this Privacy Policy and the processing of personal data are welcome and should be addressed to SIA &ldquo;Biznesa inform\u0101cijas birojs&rdquo;, registration number 40003332886, legal address: Kri\u0161j\u0101\u0146a Valdem\u0101ra iela 76 &#8211; 38, Riga, LV-1013, Latvia, or electronically to the e-mail address: <a href=\"mailto:support@esta.global\">support@esta.global<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective as of: May 8, 2026 1. General Information 1.1. 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